Tell the Story of Your Brand
Quality content is critical to building your brand, driving awareness and influencing preference for your offering. A body of content that expresses your brand personality and attributes can shape how your audience perceives your brand, and more importantly how they can share your brand expression and messaging to influence their peers.
Centriciti can define a content strategy specific to your business objectives and develop a framework to produce and curate relevant content at a economically sensible price. We help you create and publish original content — including blog articles, case studies, white papers, infographics, videos and photos – to enhance your brand’s visibility, engage consumers with memorable experiences, generate leads, and showcase your company’s subject matter expertise.
For both business-to-consumer and business-to-business audiences, we emphasize that the best content delivery involves social aspects, so your audience can easily share it and influence others. SEO is likewise a fundamental consideration of any content program, and we focus on publishing content that will elevate your search rankings. Towards achieving both engagement and SEO objectives, it’s critical to develop content across these three categories: written, visual and video.
Please contact Centriciti to learn more about how we can help:
- Create, curate & publish content for your website, newsletter or social channels
- Define editorial policies and develop an editorial calendar
- Recruit resources to create written, visual and video content
- Develop new distribution channels for content you create
- Define ways for your audience to better share your content
- Develop partnerships to source relevant content and / or broaden exposure of your content
- Optimize your visibility on search engines
- Leverage user-generated content (UGC) in your own digital engagement campaigns