Positioning

Establish a Distinctive Brand Foundation

Centriciti guides you through the process of discovering, refining & focusing your brand positioning.  No matter whether it’s a product, service or initiative – if you don’t actively position your brand, someone else will.

A strong brand position means the brand has a unique, credible, sustainable and valued place in your customers’ minds. Good positioning gives you the direction to focus your organization & strategic efforts.

We focus on discovering the primary messages to be communicated to your audience. Positioning centers on a key benefit that distinguishes your product or service from the competition. Defining your brand positioning can be like a journey of business self-discovery, sometimes challenging, conflicting & uncomfortable. We endeavor to keep that process as efficient and straightforward as possible. Centriciti can help you find the answers to the questions below:

• What is your company’s mission?
• What are the key benefits of your products or services?
• What do your customers & prospects already think of your company?
• What qualities do you want them to associate with your company?
• How can you distinguish your products or services from the competition?