Launch in Perfect Form
Long gone are the days when introducing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Because today’s consumers get their information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and digital marketing tools.
Centriciti specializes in launching new brands, mobile applications, products, services and programs. We work with you to define success metrics and a design a launch plan that meets with your budget and organizational objectives. We utilize launch checklists based on our previous experience that are tailored to the specific requirements, opportunities and audiences of consumer products in retail, services, mobile apps, and program initiatives.
We consider traditional venues like public relations, advertising, trade shows, speaking opportunities, promotional events and direct mail as the springboard for your offering. But we also evaluate other critical avenues to support your launch, including online search, social networks, daily deals sites, outreach to social influencers & bloggers, online retailers, and customer beta trials. And ultimately we evaluate opportunities for viral content and word-of-mouth marketing to help your launch achieve its growth targets.
We consider all of these tactics as the potential launching pad for your offering, then execute appropriate creative and manage the launch until we meet your objectives.